Gambling.com Group has acquired affiliate business BonusFinder.com.
The company, headquartered in Dublin, has brought BonusFinder under its umbrella after purchasing the business’ publisher, NDC Media.
BonusFinder’s acquisition supports Gambling.com Group’s North American expansion plans, and is expected to be immediately accretive.
Fintan Costello, Chairman of BonusFinder, commented: “These organisations complement each other well as partners within the North American market.
“Gambling.com Group has demonstrated its leadership position within the online sports betting and iGaming industry, and its proprietary technologies and experience will provide BonusFinder with the tools to maximise growth in this exciting new era of North American regulation.”
BonusFinder is designed to help consumers find and compare bonuses for online sportsbooks and casinos.
Canada is currently the business’ largest market, and Gambling.com hopes its acquisition will strategically position the group for the anticipated boom of the country’s regulated iGaming market, starting with Ontario’s launch in April.
Gambling.com also wants to capitalise on BonusFinder’s existing US footprint, where it claims the business has traction. The group said it expects to accelerate growth in the coming years.
“Over the past five years, Fintan Costello and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach,” said Charles Gillespie, Gambling.com Group CEO.
“The acquisition of BonusFinder gives Gambling.com Group additional scale in the North American online gambling market.
“BonusFinder’s strong presence in Canada is expected to drive increased market share for the group ahead of the anticipated Ontario online sports betting and iGaming market launch in April.”